Inaugural Edition · A hosted European MICE forum
MICE
Atelier
2027
10-12 March 2027 · Sweden
70
Handpicked
Buyers
+
70
Curated
Suppliers
+
1
Full Resort
Buyout
The Right Place
&
The Right Time
Pre-register your interest.
Pre-registration is non-binding. Confirmed places are issued by personal invitation.
01
Confirmation within 48 hours that we received your interest.
02
Detailed application questionnaire sent to the pre-qualified buyers after summer.
03
Personal invitation, if shortlisted.
By submitting, you agree to be updated about your application concerning MICEAtelier 2027.
For event planners, organisers & agencies
Why
attend
as a buyer.
01
Meet 70 curated suppliers.
Multi-property hotel groups or big hotels, CVBs, congress centres, event solutions. Each meeting gives you more reach or more possibilities.
02
Manual matching, not algorithmic.
Each meeting validated with your need and criteria in mind. Agenda is pre approved by you.
03
28 pre-scheduled meetings.
Two focused days of fifteen-minute exchanges with the right counterparts.
04
The right human moments.
Heated pools, saunas, firelit spaces. The full resort, exclusively yours, because warmth comes from the people.
What is included
- Two nights at Maryhill Estate
- Flights to and from Copenhagen up to 300€
- Car transfer to and from the airport
- Welcome cocktail & closing brunch
- All meals, activities, closing dinner, spa access
Investment
For hotels, CVBs, venues & event services
Why
attend
as a supplier.
01
28 qualified meetings, guaranteed.
Two focused days of fifteen-minute exchanges with the right counterparts.
02
More direct corporate & association.
Higher ratio of direct buyers.
03
100% relevant, 100% vetted.
Every buyer hand-screened and their company vetted.
04
Forty-eight hours, on-property.
Build real relationships beyond the meeting table.
What is included
- Two nights at Maryhill Estate
- All meals, activities, closing dinner, spa access
- your meeting table for two days
- Transfer to and from the airport
- Inclusion in the on-site edition booklet
Investment
Handpicked Buyers
Curated Suppliers
Meetings
European
Vetted Applications
In partnership with
ESS GROUP
MARYHILL ESTATE
What the industry says
Validated by the people who matter.
The format makes sense. Smaller, slower, with the right people in the room. This is what our association calendar has been missing.
Joel Andersson
Director of Events
European Association of Industrial Designers
A buyer-to-supplier ratio that actually delivers. Twenty-eight qualified meetings, on-property, no noise. We are in.
Linda Bergström
VP Sales & Distribution
The MICE industry needed a forum that prioritises connection over volume. Edition one is exactly that.
Marie Dubois
Head of Corporate Events
Confirmed partners · Edition one
ESS Group
Strawberry
logo placeholder
Nordic CVB
Maryhill
Convene
EuroVenue
Strawberry
logo placeholder
Nordic CVB
Maryhill
Convene
EuroVenue
Our Manifesto
A different kind of forum, where business connections happen in the meeting room, and human connections happen everywhere else.
Thomas Lours · Founder
EventDesignAgency, Vienna
The agenda.
A condensed, high-density format. Two half-days of meeting bookended by atmospheric evenings, with the property exclusively yours throughout the event. A unique event, where anyone you see is part of our world.
The Maryhill estate is an icon since 1918, a resort since 2024 with service re-invented in a unique atmosphere.
10-12 March 2027
Wed 10
March 2027
Arrival & welcome.
Check-in from afternoon. Sauna and pool open. Welcome cocktail and opening dinner in the restaurant. Swimming pools are open throughout the evening.
Check-in 14:00
Welcome dinner
Opening night
Thu 11
March 2027
Meeting day one.
Fourteen pre-scheduled fifteen-minute meetings. Working lunch on the property folllowed by activities. Flying dinner at the mansion in the evening with an afterparty.
14 meetings
Working lunch
Gala dinner · Mansion
Fri 12
March 2027
Meeting day two.
Fourteen further meetings to complete the matching. Closing brunch and farewell. Departures from 15:00.
14 meetings
Closing brunch
Departure 15:00
Reserve your seat at the table
Seventy buyers. Seventy suppliers. One handpicked seat for you.
Pre-registration closes when we reach two hundred expressions of interest. The shortlist is built personally by the founder, edition by edition.
Takes 60 seconds · Confirmation within 48 hours · Non-binding
Thomas
I built the forum I always wanted to attend.
Edition one is intimate by design, and the first of many. Each in a different European destination, each with its own atmosphere.
If the equation makes sense, I would like to hear from you.
Thomas Lours
Founder, MICEAtelier
10
Years in MICE
200+
Events delivered
1
Forum reimagined
10
Years in MICE
200+
1
About the Venue
For MICEAtelier 2027, the entire estate is exclusively ours for three days. No other guests, no shared spaces, no competing groups. Every conversation between meetings happens on a property designed for connection, where the people you meet at breakfast are the same people you meet in the sauna, at dinner, by the fire.
Maryhill Estate sits on the southern Swedish coast, 60 minutes from Copenhagen Airport. Operated by ESS
Group, the estate combines 163 rooms across the main house and adjacent buildings, with 13 meeting spaces ranging from intimate boardrooms to ballroom-scale venues. The property exists at the intersection of historic Swedish estate architecture and modern resort design. Heated indoor and outdoor pools, multiple saunas, a fire room, lounges, snooker, and a separate castle building used for the gala dinner. The grounds open onto coastal landscapes, with walking paths and viewpoints that extend the resort beyond its walls.
For MICEAtelier 2027, the entire estate is exclusively ours for three days. No other guests, no shared spaces, no competing groups. Every conversation between meetings happens on a property designed for connection, where the people you meet at breakfast are the same people you meet in the sauna, at dinner, by the fire.
An exclusive hosted European MICE forum. Three days, two nights, one fully bought-out resort.
10-12 March 2027
The Event
Apply
Contact
- Press kit
- hello@miceatelier.com